Policy

Cookie Policy

📅 Last updated April 2026✅ UK GDPR & PECR compliant

This Cookie Policy explains what cookies are, which cookies Public Sector Analytics Ltd t/a askKira ("askKira", "we", "us") uses on askKira.com, why we use them, and how you can manage your preferences. This policy should be read alongside our Privacy and Data Policy.

What Are Cookies?

Cookies are small text files placed on your device (computer, tablet or mobile) when you visit a website. They allow the website to recognise your device and store information about your preferences or actions over time. Cookies are not harmful and do not contain personal information such as your name or payment details.

Similar technologies — including pixel tags, web beacons, local storage and session storage — may operate in a comparable way. References to "cookies" in this policy include these technologies unless stated otherwise.

Our Legal Basis for Using Cookies

We operate in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR). Under PECR, we require your consent before placing any cookies that are not strictly necessary for the operation of the website. You can provide, withdraw or manage your consent at any time via our cookie consent banner or your browser settings.

Categories of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the website and platform to function correctly. They cannot be disabled and do not require your consent under PECR. Without these cookies, services you have requested — such as logging into your account or maintaining a secure session — cannot be provided.

  • Session cookies: Maintain your logged-in state during a browser session. Expire when you close your browser.
  • Security cookies: Protect against cross-site request forgery (CSRF) and other security threats. Typically expire at session end or within 24 hours.
  • Cookie consent cookies: Store your cookie preferences so you are not asked repeatedly. Retained for up to 12 months.
  • Load balancing cookies: Ensure your requests are routed to a consistent server during your session. Expire at session end.

2. Functional Cookies

These cookies allow the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

  • Preference cookies: Remember your settings such as language preference, display options and region. Retained for up to 12 months.
  • Accessibility cookies: Store any accessibility settings you have configured. Retained for up to 12 months.

3. Analytics and Performance Cookies

These cookies help us understand how visitors interact with the website, which pages are most visited, where visitors come from, and whether they encounter any errors. This information is collected in aggregate and is used solely to improve the performance and usability of our website and platform. All data collected is anonymised before analysis.

  • Google Analytics (GA4): We use Google Analytics to measure website traffic and user behaviour. Google Analytics collects anonymised data including pages viewed, time spent on pages, referral sources and device type. We have configured Google Analytics to anonymise IP addresses. Data is retained for 14 months. Google may transfer data outside the UK/EEA under Standard Contractual Clauses. You can opt out using the Google Analytics opt-out browser add-on.
  • Hotjar: We use Hotjar to understand how users interact with our website through heatmaps, scroll maps and session recordings. Hotjar does not collect personally identifiable information. Data is retained for 365 days. You can opt out at hotjar.com/policies/do-not-track.
  • Internal analytics cookies: First-party cookies used to track page performance and error rates. Retained for up to 90 days.

4. Marketing and Targeting Cookies

We do not use advertising or behavioural targeting cookies on the askKira platform to serve personalised advertisements. We may use limited marketing measurement cookies on our public-facing marketing website (askKira.com) to understand the effectiveness of our marketing campaigns. These include:

  • Google Tag Manager: Used to manage and deploy our analytics and marketing tags without modifying website code directly. Does not itself collect personal data.
  • Campaign measurement cookies: Used to attribute website visits to specific marketing campaigns (e.g. email campaigns). No personal data is shared with third parties for advertising purposes. Retained for up to 90 days.

We do not sell cookie data to any third party. We do not use cookies to build advertising profiles or share data with advertising networks.

Third-Party Cookies

Some cookies on our website are set by third-party services we use. These third parties have their own privacy and cookie policies, and we encourage you to review them:

Cookie Retention Periods

Session cookies expire when you close your browser. Persistent cookies are retained for the periods stated against each cookie above. We review our cookie retention periods at least annually and remove or update cookies as our services evolve. Where a cookie is no longer necessary, it will be removed from our website at the next scheduled review.

How to Manage Your Cookie Preferences

Cookie consent banner: When you first visit askKira.com, you will be presented with a cookie consent banner. You can accept or decline non-essential cookies at that point, or choose to manage your preferences by category. You can change your preferences at any time by clearing your cookies and revisiting the site, or by using the "Manage consent" button available on the website.

Browser settings: Most browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain types, or delete existing cookies. Please note that restricting strictly necessary cookies may affect the functionality of the website and platform. Browser settings for managing cookies can typically be found at:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Options → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions

Opt-out tools: You can also opt out of analytics tracking through the tools provided by individual third parties, as listed above.

Cookies and the askKira Platform

The askKira application (app.askkira.com) uses strictly necessary cookies and functional cookies to maintain your session and ensure the platform operates securely. No advertising, behavioural targeting or third-party marketing cookies are used within the application itself. Analytics within the platform are conducted using aggregated, anonymised data and do not rely on tracking cookies.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation or our services. Material changes will be communicated via our cookie consent banner when you next visit the website. The most current version of this policy is always available on our website.

Contact Us

If you have any questions about our use of cookies or this policy, please contact our Data Protection Officer at info@askkira.com or write to: Public Sector Analytics Limited, Company No. 14889377, registered in England and Wales.

Last updated: April 2026